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mctn.co.id

1 page · 1.6s · Scanned just now

0/ 100
AI automation score

Mixed signals

68% confidence

How to read this score
0–35 · Mostly human35–65 · Mixed signals65–100 · Mostly AI

The score is a fingerprint of automation, not a quality judgment. A high score means the page reads as machine-generated. It doesn't mean the page is bad.

What we saw

The page shows mixed signals: templated structure and missing alt attributes point toward AI-assisted design/building, but the content mixes Indonesian and English corporate messaging in ways that feel more like a legacy corporate site than a pure LLM generation. The massive alt-text deficit and repetitive service-card structure are strong AI signals, but the bilingual tone and specific technical terminology (EPC, CAPEX/OPEX, PLTS, PLTB, BESS) suggest human content contribution. Confidence is moderate because signals conflict — the structure is highly templated, but the content is not uniformly generic LLM phrasing.

70/100Managed
AI Governance· news

2 governance risks detected

1 high1 medium
What we scanned
Page title
PLN MCTN – Homepage PLN MCTN
Meta description
—
Final URL
https://mctn.co.id/
Canonical URL
https://mctn.co.id/
Robots directive
max-image-preview:large
Language
en-US
Built with
WordPress
Search & social preview

How the page presents itself in a Google result and as a shared link, rebuilt from the tags we crawled.

Google result
m
mctn.co.idmctn.co.id

PLN MCTN – Homepage PLN MCTN

  • Title · 28 characters
  • No meta description — Google will pull an arbitrary snippet instead
Fine-tune this snippet in the SERP simulator
Shared link card
mctn.co.id

PLN MCTN – Homepage PLN MCTN

  • No og:image — shared links render as bare text with no picture
  • No Open Graph title — the share card falls back to the page title
AI Governancenews · 57%
70/100
Managed2 risks detected
highNews/editorial site with AI score ≥ 40

AI-generated news content creates defamation and accuracy risk

AI models can hallucinate facts, fabricate quotes, and misattribute statements. Publishing AI-generated news content without rigorous editorial review creates liability for defamation, false light, and — in regulated markets — press standards violations.

Common law defamationIPSO Editors' CodeIMPRESS Standards Code
Official guidanceReuters Institute — AI in the NewsroomIPSO — Editorial Standards on AI
Fix
Editorial AI review checklist
## AI Content Editorial Checklist

Before publishing any AI-assisted article, verify:

- [ ] All named individuals and their attributed statements are verified
- [ ] All statistics and figures are sourced and linked
- [ ] No AI-generated quotes are presented as real without verification
- [ ] Legal/defamation review completed for claims about living persons
- [ ] Byline reflects the actual authorship (AI-assisted vs AI-generated)
- [ ] Publication date and version history recorded

**Disclosure line to add to AI-generated articles:**

> _This article was written with the assistance of AI tools and reviewed
> by [editor name] on [date]. Factual claims have been independently
> verified where possible._
Pro1 more risk hidden

Unlock the full breakdown

Pro shows each risk’s plain-English explanation, regulatory framework, official guidance links, and copy-paste fix snippets — plus the AI-generated governance document for your site.

1 medium
See Pro pricing
Top findings
  • Strong signalImagery

    77% of images lack alt text; indicates no human accessibility or SEO review

    Evidence
    • “44 images total, 34 missing alt attributes”page
    Try this

    Audit all 44 images and add descriptive alt text for each — at minimum describe what is shown (e.g. 'Industrial power station at Duri', 'Grid connection equipment'); this also improves SEO.

  • Clear signalStructure

    Six identical service cards repeat icon-heading-copy pattern; reduces clarity and engagement

    Evidence
    • “ENTERPRISE INTERCONNECTION EXTRA FACILITY SOLUTIONS”H2
    • “ENTERPRISE POWER QUALITY SOLUTIONS”H2
    • “ENTERPRISE UTILITY SOLUTIONS”H2
    Try this

    Rewrite service section headings as full sentences that emphasize customer benefit, not feature lists; vary section order and add one or two case studies with measurable outcomes.

  • Clear signalTone

    Abrupt language switching between Indonesian and English undermines cohesion and audience clarity

    Evidence
    • “Selalu berusaha menjadi yang tarbaik untuk Negeri”H2
    • “Powering the Future Energy Sustainability and Beyond”H2
    • “PT PLN Mandau Cipta Tenaga Nusantara (MCTN) adalah anak perusahaan...”body
    Try this

    Choose one primary language for the public homepage (English is recommended for international clients); move Indonesian content to a separate 'Indonesian / ID' version or localized subdomain.

What's working

Signals of human authorship the page is doing well.

  • Content

    Technical terminology (EPC, CAPEX/OPEX, PLTS, PLTB, BESS) and flexible contracting schemes show domain expertise, not generic LLM output

SEO auditNeeds work
50/100
AI breakdown by category
  • Content58

    Mix of Indonesian and English; corporate boilerplate phrasing ("Energy Solutions", "Power Generation") with some specifics (EPC, CAPEX/OPEX schemes), but generic service descriptions repeat the same pattern across sections

  • Structure72

    Standard corporate template: nav menu → hero → service grid (6 items, icon-heading-copy pattern) → projects → client testimonials → footer; repeating icon-based service cards with identical 2-3 sentence structure

  • Imagery68

    44 images with 34 missing alt attributes (77% unaltered); heavy stock-photo aesthetic (suits, industrial facilities, energy infrastructure); uniform visual treatment suggests auto-placement without manual curation

  • Tone55

    Inconsistent language switching (Indonesian mission statements alongside English service copy) creates disjointed voice; no identifiable author personality, reads as institutional corporate English interspersed with institutional Indonesian

By the numbers
  • Words525
  • Images44
  • Alt coverage23%
  • Internal links79
  • External links1
  • Schema blocks0
  • HTML size192 KB
  • Text-to-HTML2%
Sentence rhythmVaried — reads human

Each bar is one sentence of the page, in reading order — taller means longer. Human prose tends to look jagged, mixing short punches with long explanations. Machine drafts tend to flatten into even bars.

Avg words / sentence13.9
Rhythm variation98%
Vocabulary diversity50%
Sentences analysed19

Computed from the body text we crawled, split on punctuation and filtered to prose-length sentences. Rhythm is a heuristic, not a verdict — some human writers are metronomically even, and a good editor smooths a machine draft.

LLM-marker phrases

No common LLM-marker phrases found — none of the stock AI vocabulary we scan for appears in the body text even once.

SEO audit detail
  • Meta tags
    Missing description
    Why this matters

    Why it matters. Title and description are the two strings Google shows in search results. They decide whether anyone clicks. A canonical tag tells Google which URL is the source of truth when the same content lives at multiple paths.

    Passing looks like. A non-empty title under 60 characters, a meta description under 160, and a self-referencing canonical link.

    Fix. Add the missing tags inside the page head. Treat the title as a headline you'd want to read in a SERP, not a brand slogan.

  • Heading structure
    No H1
    Why this matters

    Why it matters. Headings are how crawlers and assistive tech understand a page's outline. One H1 names the page. H2s break it into sections. Skipped levels and missing H1s confuse both.

    Passing looks like. Exactly one H1, at least one H2, and no skipped levels (no H1 to H3 jumps).

    Fix. Replace the missing or duplicate H1 with a single, descriptive heading. Promote section titles to H2. Demote sub-points to H3.

  • Mobile readiness
    Responsive
    Why this matters

    Why it matters. Google indexes mobile-first. A page without a responsive viewport renders zoomed-out on phones, fails Core Web Vitals on touch, and loses its mobile ranking.

    Passing looks like. A meta viewport tag with width=device-width and a layout that reflows under 600px.

    Fix. Add a viewport meta tag set to width=device-width and initial-scale=1, then audit your largest blocks at mobile widths.

  • Page speed signals
    1.6s response
    Why this matters

    Why it matters. Page weight and response time directly feed Core Web Vitals. Slow LCP and oversized HTML hurt rankings more than people expect.

    Passing looks like. First-byte under 1.5s, HTML payload under 500 KB, fewer than 30 images on the initial render.

    Fix. Trim render-blocking scripts, defer non-critical CSS, and serve compressed images sized to the viewport. Move heavy components below the fold.

  • Schema markup
    No JSON-LD
    Why this matters

    Why it matters. JSON-LD structured data is how you earn rich results: review stars, FAQ accordions, breadcrumbs, article cards. Skip it and Google has nothing structured to pull from when it builds your SERP card.

    Passing looks like. At least one valid JSON-LD block matching schema.org types relevant to the page (Article, Product, FAQPage, Organization).

    Fix. Add an application/ld+json script block describing the page. Validate with Google's Rich Results Test before deploying.

  • Broken links
    0/5 broken in sample
    Why this matters

    Why it matters. Broken internal links waste crawl budget, degrade UX, and signal to Google that the site isn't well-maintained. They also cap how deep crawlers reach.

    Passing looks like. Every internal link in the sample returns 2xx or 3xx. No dead anchors, no stale paths.

    Fix. Use the link list above to spot the broken paths. Either restore the missing pages or update the links to point at live URLs.

  • Image alt text
    34/44 missing alt
    Why this matters

    Why it matters. Alt text is what screen readers read aloud, and what Google reads instead of pixels. Skip it and you lose on both fronts.

    Passing looks like. Every meaningful image has a descriptive alt attribute. Decorative images can use alt="" to be skipped intentionally.

    Fix. Audit images in /assets and CMS uploads. Write alts that describe what's in the image, not what it links to.

Heading outline

Every H1, H2, and H3 we found on the page, in document order.

Show heading outline
  1. H2PLN Mandau Cipta Tenaga Nusantara
  2. H2Powering the Future Energy Sustainability and Beyond
  3. H2Selalu berusaha menjadi yang tarbaik untuk Negeri
  4. H2Apakah anda butuh informasi langsung
  5. H2Kami Senang dapat memberikan yang terbaik bagi pelanggan
  6. H2North Duri Cogeneration
  7. H3Dukung Transisi Energi Hijau, PLN MCTN
  8. H3Srikandi PLN MCTN Berbagi Kebahagiaan Dalam
  9. H3Merawat Teladan Rasulullah, PLN MCTN Berbagi
  10. H3Quick Links
  11. H3Contact
Sampled links

We HEAD-check up to five internal links to spot broken paths quickly.

Show sampled links

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