healthassured.org

• Strong signalStructure

  20 H2s follow a near-perfect AI content-brief template with no structural variation or surprises

  Evidence

  • “What is Neurodiversity?”H2
  • “Why Neurodiversity Matters for UK Employers”H2
  • “Legal Duties for Employers (UK)”H2
  Try this

  Collapse redundant H2s, rewrite headings as full opinionated sentences, and add a section unique to your organisation's actual case experience.

• Strong signalContent

  Prose consists almost entirely of bullet listicles with generic employer-advice phrasing and no specific examples or named cases

  Evidence

  • “Neuroinclusion is now a core part of workplace wellbeing and equality.”body
  • “Innovative thinking • Hyper‑focus and attention to detail • Creative problem‑solving • Pattern recognition”body
  • “Failure to do so can lead to tribunal claims, reputational damage and loss of talent.”body
  Try this

  Replace at least two bullet lists with prose paragraphs that cite a specific client scenario, real statistic with a source date, or a named HA | Wisdom Wellbeing case study.

• Clear signalTone

  Every section uses the same professional-informational register with no authorial voice, byline depth, or first-person perspective

  Evidence

  • “HA | Wisdom Wellbeing19th June 2026”body
  • “HA | Wisdom Wellbeing provides confidential support through its Employee Assistance Programme (EAP), manager guidance and specialist counselling.”body
  Try this

  Add a named author with a one-sentence bio and at least one section written in first-person reflecting genuine practitioner experience.

Signals of human authorship the page is doing well.

• Imagery

  All 17 images carry alt text — no missing attributes — suggesting a human QA pass over the media assets.

• Words1,653
• Images17
• Alt coverage100%
• Internal links41
• External links16
• Schema blocks0
• HTML size145 KB

Common AI writing tells we counted in the body text. A few hits is normal. A dense cluster is the signal.

• Meta tags

  All present

  Why this matters

  Why it matters. Title and description are the two strings Google shows in search results. They decide whether anyone clicks. A canonical tag tells Google which URL is the source of truth when the same content lives at multiple paths.

  Passing looks like. A non-empty title under 60 characters, a meta description under 160, and a self-referencing canonical link.

  Fix. Add the missing tags inside the page head. Treat the title as a headline you'd want to read in a SERP, not a brand slogan.

• Heading structure

  1 H1, 20 H2

  Why this matters

  Why it matters. Headings are how crawlers and assistive tech understand a page's outline. One H1 names the page. H2s break it into sections. Skipped levels and missing H1s confuse both.

  Passing looks like. Exactly one H1, at least one H2, and no skipped levels (no H1 to H3 jumps).

  Fix. Replace the missing or duplicate H1 with a single, descriptive heading. Promote section titles to H2. Demote sub-points to H3.

• Mobile readiness

  Responsive

  Why this matters

  Why it matters. Google indexes mobile-first. A page without a responsive viewport renders zoomed-out on phones, fails Core Web Vitals on touch, and loses its mobile ranking.

  Passing looks like. A meta viewport tag with width=device-width and a layout that reflows under 600px.

  Fix. Add a viewport meta tag set to width=device-width and initial-scale=1, then audit your largest blocks at mobile widths.

• Page speed signals

  0.1s · 145 KB

  Why this matters

  Why it matters. Page weight and response time directly feed Core Web Vitals. Slow LCP and oversized HTML hurt rankings more than people expect.

  Passing looks like. First-byte under 1.5s, HTML payload under 500 KB, fewer than 30 images on the initial render.

  Fix. Trim render-blocking scripts, defer non-critical CSS, and serve compressed images sized to the viewport. Move heavy components below the fold.

• Schema markup

  No JSON-LD

  Why this matters

  Why it matters. JSON-LD structured data is how you earn rich results: review stars, FAQ accordions, breadcrumbs, article cards. Skip it and Google has nothing structured to pull from when it builds your SERP card.

  Passing looks like. At least one valid JSON-LD block matching schema.org types relevant to the page (Article, Product, FAQPage, Organization).

  Fix. Add an application/ld+json script block describing the page. Validate with Google's Rich Results Test before deploying.

• Broken links

  0/5 broken in sample

  Why this matters

  Why it matters. Broken internal links waste crawl budget, degrade UX, and signal to Google that the site isn't well-maintained. They also cap how deep crawlers reach.

  Passing looks like. Every internal link in the sample returns 2xx or 3xx. No dead anchors, no stale paths.

  Fix. Use the link list above to spot the broken paths. Either restore the missing pages or update the links to point at live URLs.

• Image alt text

  All have alt

  Why this matters

  Why it matters. Alt text is what screen readers read aloud, and what Google reads instead of pixels. Skip it and you lose on both fronts.

  Passing looks like. Every meaningful image has a descriptive alt attribute. Decorative images can use alt="" to be skipped intentionally.

  Fix. Audit images in /assets and CMS uploads. Write alts that describe what's in the image, not what it links to.

Every H1, H2, and H3 we found on the page, in document order.

We HEAD-check up to five internal links to spot broken paths quickly.